Accurate market positioning is critical for the development of a company's web
site and any subsequent, appropriate Internet marketing program. At Progma we
ensure you are delivered a website to suit your business needs.
We build functional websites that add value to your business, not glossy online
brochures that serve no purpose. Furthermore, we'll continually support you on
your journey, advising you and leading you through the online jungle.
Both advisory and instrumental, we take a proactive approach and work alongside
our clients to develop a strong marketing campaign that will optimize the value
of their site on the World Wide Web.
We form our understanding of our clients positioning by learning about their
business:
For whom (client's target customer)
What (need or opportunity)
What need (service / product category)
Unlike (competition)
What's different (primary differentiation)
Why (key benefit)
However, no matter how great the design or functionality of your website, it
really has no value if your key target market and potential clients never find
it amongst the three billion plus pages that comprise the World Wide Web.
Progma offers a Search Engine optimization & submission service to all of
their clients and partners whereby we raise the profile of your website to a
level where your key market sector cannot help but find you! By working with
you and actively promoting your site across the Internet, we can obtain top
rankings for your site in the key search engines and directories to take your
site to a new level of awareness.
Independent research has shown the importance of good search engine and
directory rankings in getting your site recognized on the Internet. Indeed, it
has been found that search listings are eight times more likely to be
remembered and 20 times more likely to be clicked on than banners or buttons.
Furthermore, 55% of all e-commerce transactions originated from a search
listing. Quality search engine optimization is crucial!
Many Web Development companies will build you a site and then leave it
floundering on the Internet where nobody will ever find it. We will increase
your monthly visitor count and provide measuring of all performance figures so
that everything is transparent to you.
Please contact us to find out more about our
Website Marketing, Positioning and Promotion.
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