Your web site's content is one of the most valuable and important components of your overall web marketing presence. And when it comes to marketing on the web, the old adage 'the medium is the message' still rings true. Effective web copy should address the needs, desires, tastes and trends of your target market. But first, it must conform to the algorithms, rules and protocols of the web's search engines - the medium.
Creating a strong and profitable web presence requires a fundamental understanding of how the leading search engines such as Google and Yahoo list your site. Search engines establish website's listing positions by analyzing content of each listed page - this process is built upon tallying keywords, determining content relevance and setting page rankings. Your customers use a variety of words and phrases when searching for a product or service on the web. In turn, search engines seek out sites that include those words. The more keywords and phrases in your content, the more 'relevant' you are, and the better your chances of a high ranking. Conversely, what works for search engines does not always work for people.
In developing your website content, Progma's copywriters will meet the challenge of appealing to your customers, through the search engines. Appropriate, well-organized and effective content will advance your search engine positions while delivering a clear and precise message to your site's visitors. Once assigned to your account, your writer will become knowledgeable about your products and services, market and company values. Usually, after an initial draft and minor revisions, you will be presented with original, distinctive copy that conveys your unique identity, resonates with your customers and provides maximum web exposure.
We wish to point out that while it is not possible or rational to guarantee a top search engine ranking, Progma is confident that you will be pleased with the results of our strategic approach to content writing.
Internet technology creates valuable opportunities for marketing your business through web publishing. Progma offers a complete range of copywriting services to strengthen your web presence. You may go to Web Publishing Services page to learn more, or contact us if you have questions.
Since businesses use different names for the same or similar services, here we've alphabetically listed some of the most common terms for the copywriting that we provide...
Research for writing projects
Search Engine Optimized (SEO)
Text content development
Writing for web marketing
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