Our approach to website design takes website marketing issues into account at
very early stages of website development.
Internet Marketing and website Positioning in many respects quite differs form
traditional marketing activities. The traditional marketing campaigns are
mostly designed to generate interest in a product or service offering. Most
Internet marketing campaigns are designed to capitalize on the interest that is
already there.
When a prospective client goes to google or to any other search engine and
types in Chicago Website Design or Chicago Web
Applications Development there is no need to explain to them what
Website Design or Web Applications Development is. They also know what to do if
they are looking for a Web Design company with a local presence in Chicago.
When a search engine generates a list of links it is based on the entered
keywords (Chicago Website Design or Chicago Web
Applications Development in our example). The goal of Internet
Marketing at this point would be to get to the top of this list.
One of the best ways to illustrate the difference between traditional marketing
and web marketing is to take a look at how it is possible to get extra traffic
by intentionally misspelling words that identify the service or product that is
being marketed.
Let's consider Website Design and Web Applications Development services offered
by Progma. Our goal is to reach out to Chicago area businesses that are looking
for a company that provides Website Design and Web Applications Development
Services. So we make a very reasonable assumption that while running search
engine inquiries these companies will be using the following keywords:
Chicago Website Design
Chicago Web Applications Development
Now, have you ever noticed that if you are running a google inquiry and one of
the words in that inquiry is misspelled google still returns a list of links?
It does make perfect sense to be included in this list of misspelled keywords.
Click the following links to see the list of most common typos for Chicago
Website Design keywords.
Making it to the top of the search engine listings is achieved in various ways
(search engine optimization, link building, pay-per-click advertising, etc.) we
incorporate these and other marketing considerations at the very beginning of
our design process.
Please contact us to find out what we can do for
you. We would be happy to help you reach your web marketing goals in any way we
can.
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